10 tips for crafting stories that inspire action

A few days ago, we shared two models of writing emails that inspire people to do things (catch up here if you haven’t read it yet!). Whatever you’re mobilising people to do, you can really maximise the impact of your email with a few key tactics – so today we’re following it up with ten […]

10 tips for crafting stories that inspire action

A few days ago, we shared two models of writing emails that inspire people to do things (catch up here if you haven’t read it yet!). Whatever you’re mobilising people to do, you can really maximise the impact of your email with a few key tactics – so today we’re following it up with ten […]