The Importance of Promotion to Your Business Success

Image Credit: Pixabay on Pexels No business can succeed without great promotion. You could have the best products or services in the industry, but you will never find success if people are unaware of your business. Effective promotion will raise awareness about your brand. This will help to increase your brand reputation and generate more […]

13 Useful Application and Plugins to Increase Your Marketing Success Rate

Once upon a time, marketing was a simple industry that encouraged one-way communication and advertising-focused strategies. But times have changed, particularly in the last couple of decades, with the emergence of the Internet and tons of other digital technologies. Today, marketing is based on content creation and automation tools that promote two-way communication and user […]

How User-Generated Content Can Enhance Your SEO Strategy

Did you know that 47% of marketers use user-generated content as part of their content marketing strategies? UGC can help you get a lot of exposure and engagement. It can also help you build strong relationships with your followers. For brands, UGC is a source of unique and fresh content to enhance their search engine […]

How to Create a B2B Word-of-Mouth Marketing Strategy in 6 Steps

Word of mouth influences more than 90% of B2B purchases. Yet, almost every B2B company takes it for granted. They just assume that customers will talk about the business. But that’s not how people really behave, is it? Word of mouth influences more than 90% of #B2B purchases. Click To Tweet We discuss things that […]

10 Tips for Building an Effective Online Presence for Your Business

Your company’s online presence is an important part of your overall brand. Whether you run a local shop or a business that’s completely online, it’s important to pay close attention to your full online presence. Here are some tips from members of the online small business community to help you make the most of all […]

9 Tips for Building an Attention-Grabbing Business Website

Photo by Monoar Rahman from Pexels Your website is an important part of your business. As a matter of fact, it is one of your main marketing and sales tools. Moreover, setting up a free WordPress website is a reasonable step when you’re running on a tight budget. And the best part is, you don’t […]

SEO basics: What are long tail keywords?

“If you want your posts to rank, you should write about long tail keywords”. You’ve probably seen this common SEO advice before. But what do we mean by long tail keywords? And why should you write about them? Here, we’ll explain what long tail keywords are and how they can help you rank. Including examples! What […]

10 Tips for Making the Most of Your Small Business Website

Your website is one of the most important assets you have for your business. As such, there’s a lot that goes into creating a successful one. You need to consider SEO, design and online marketing in general. Here are some tips from members of the online small business community to help you make the most […]

Top 5 Small Business Marketing Automation Trends of 2019

In 2019, the top performing content marketing teams will have expert knowledge in marketing technology. That’s not a bold prediction – it’s the results of CMI’s latest benchmark report surveying the content marketing industry. But it’s important to also note that those top performing marketers aren’t using technology to simply put their marketing on autopilot. […]

6 of the Most Important Ecommerce KPIs to Measure

What are key performance indicators (KPIs)? They are milestones on your journey to becoming a successful business. Monitoring them regularly will help you track the progress of your marketing, sales, and customer support efforts. Of course, the KPIs you should be monitoring depends on the goals of your business. While some KPIs support certain goals, […]