June 10, 2021

Success Case: Midsouth Removal

This marketing success case study reviews the work conducted by Concinnity Digital to take a new company with no marketing plan and a budget of $500 a month to a marketing budget of $2000 a month that produces $30k in revenue per month.

 

Scope of Work

Reporting Systems used:

  • Google Analytics
  • Google Ads
  • The Concinnity Marketing Platform

About this Local Business

The owner of Midsouth Removal was unhappy in a corporate job, and left his full time commitment to start and grow a junk removal business. He found our services and relied on us to help grow his business to the next level. Serving the greater Memphis area, Midsouth Removal has scaled from 0 revenue to now producing over $30,000 per month off of just 1 service truck.

 

Top Metrics Tracked

  • Text for Quotes
  • Call for Quote
  • Webform
  • Total Conversions
  • Total Monthly Spend

 

Scope & Methodologies

Call to Action Completions

We are tracking 3 metrics for Call to Action Complestions.

Webform completions, Call Button completions and SMS completions.

In this first graph you can see how we started to help MidSouth Removal in June 2020 with $500 in ad spend per month for the first three months.

We implemented Webforms, Call Button and Text for quotes on their website and were able to generate revenue right away.

The client was able to up their spend to $1000 per month and you can see in the graph below we immediately jumped to 62 completions in September 2020 then up to 246 completions in October 2020. The client then upped their spend again and now we average 350 completions per month on just under $2000 per month in ad spend. So in less than a year we were able to take a client with a new business with only $500 a month in ad spend up to about $2000 a month in ad spend and they are now generating $30,000 a month in revenue.

Text for Quote

One of the metrics that we are tracking for MidSouth Removal is Text for Quote. This has been the highest performing call to action of the 3 we implemented with 1,303 completions in the last 3 months averaging 200-250 SMS quotes per month.

With our CRM integration the client is able to easily respond in realtime to sms quotes through the CRM and track all the leads in one place. Here is an example of the sms quote through the website as well as lead management through the CRM. 

 

Webform Completions

The next metric we track in webform completions. This we do in the form of a scheduler. The potential customers have different pricing options on the pricing page and after they choose a service and price it takes them to this form where they can choose a time for the service to be completed. This is super useful if you don't need a quote and can decide the job you need and allows the customer to effortlessly schedule the service. We are now averaging about 30 customer scheduled appointments per month off of this webform.

Call Button

The third call to action we implemented for MidSouth Removal is the call button. This allows the customer to call in with a click of a button and be able to talk to the owner and get a quote over the phone. We are currently averaging 50 clicks to call actions per month for a quote.

 

 

Summary

This is a summary of all 3 calls to action we set up for MidSouth Removal since we started helping them in June 2020. 3,092 total completions with a 40.87% Conversion rate! 198 scheduled jobs through the scheduler webform, 404 clicks to call and a massive 1,303 sms texts for a quote. All of this is generating our client $30k a month with one truck and now he is looking to purchase another truck and scale up further.

 

CONCINNITY DIGITAL

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