Brand Guides
marketing services by concinnity digital
a creative service that collects and summarizes your branding information
concinnity:
/kənˈsinədē/
noun
"the skillful and harmonious arrangement or fitting together of the different parts of something."
Whats the benefit of a Brand Guide?
Learn more about Google Ads, Search Marketing, and where this strategy belongs in a modern business budget.
Understanding Brand Guides
Paid search (google ads & bing ads) is a very common, successful, and scalable marketing strategy. This strategy works very well for many types of industries, sectors, and offerings.
The gist is, advertisers create text ads that trigger to display on keywords. These keywords can match to search queries, and trigger ads to show in a variety of placements, in positions 1-5 SERP listings on a page, the bottom of the page, or even other search pages (2-10+)
schedule consultationThe gist is, advertisers create text ads that trigger to display on keywords. These keywords can match to search queries, and trigger ads to show in a variety of placements, in positions 1-5 SERP listings on a page, the bottom of the page, or even other search pages (2-10+)
How our paid search service works
We analyze relevant keywords using your data, your competitor data, and our internal systems to create two categories of search terms, primary and secondary.
We then match these primary and secondary search terms into campaigns and ad groups based on semantic intent, with keyword match type strategically aligned to keyword volume, competition, and varietry of search terms.
For each ad group, we write a series of text ads that test value propositions. Some value propositions we reference from what seems to be working for competitors, but we also try to find others that explore un-search opportunities.
We match keywords and ad groups to landing pages that most closely match the search intent of the keyword.
Your website is used ot capture leads through common call to actions, either a webform, a phone call, a click to text, a scheduler, or some other goal.
whats included
monthly reporting
reporting is automated, and delivered to your inbox monthly on the 4th business day of the moth
URL & lead tracking
we use conventional UTM parameters, linked to your Google Analytics so you never lose a lead
quarterly meeting
included with all services. we review performance and keep a pulse on your business.
our services have a 6 month minimum term length. after the minimum term, the service rolls over to a month to month agreement
Looking for a Brand Guide?
Use our integrated scheduler to book an introductory meeting with us.