Graphic Assets and what they are for
Paid search (google ads & bing ads) is a very common, successful, and scalable marketing strategy. This strategy works very well for many types of industries, sectors, and offerings.
The gist is, advertisers create text ads that trigger to display on keywords. These keywords can match to search queries, and trigger ads to show in a variety of placements, in positions 1-5 SERP listings on a page, the bottom of the page, or even other search pages (2-10+)
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