understanding marketing automation
A modern business has technology along its fulfillment, finance, marketing, and IT operations. In each area, there are between 5 up to 75 different tools used, each creating a silo of data or information.schedule consultation
When exploring automation, it's important to look at the bigger picture, and create a clear plan on how you want your different systems and data to integrate, what events should be triggered how, and what does an ideal outcome look like?
From parsing emails for data and logging to a spreadsheet, generating invoices to be sent, triggering campaigns based on website activity, or automation drip campaigns to nurture leads, marketing automation is an extremely powerful means of scaling marketing infrastructure without losing margin.