Understanding Facebook Ads
Facebook advertising is a titan in the ad industry. Facebook has developed one of the most advanced targeting networks in the world, but in recent years due to growing privacy concerns and increased regulations, has had to scale back it's most granular targeting features.
On Facebook, advertisers can structure campaigns to funnel leads through special offers, using retargeting and high ad frequency to hone in on an opportunity.
From lead ads, job ads, brand awareness campaigns, video ads, or online events, Facebook can be an extremely powerful way to consistently generate leads or business for a reasonable budget.
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