Understanding social media marketing
Many brands online today benefit from engaging with customers online in the channels most comfortable to them. Akin to Public Relations, effective social media marketing is best done by educating customers, promoting authoritative content, sharing testimonials or proof of work, and creating engaging content.schedule consultation
Social media marketing can be divided into two categories, paid social, and organic social media. When discussing organic social media, it's important to understand that most platforms have adopted a "pay to play" model, and while social media is important, it is often difficult to quantify any revenue generated from this strategy.