We analyze relevant keywords using your data, your competitor data, and our internal systems to create two categories of search terms, primary and secondary.
We then match these primary and secondary search terms into campaigns and ad groups based on semantic intent, with keyword match type strategically aligned to keyword volume, competition, and varietry of search terms.
For each ad group, we write a series of text ads that test value propositions. Some value propositions we reference from what seems to be working for competitors, but we also try to find others that explore un-search opportunities.
We match keywords and ad groups to landing pages that most closely match the search intent of the keyword.
Your website is used ot capture leads through common call to actions, either a webform, a phone call, a click to text, a scheduler, or some other goal.