Designed and priced specifically for startups and small local businesses that are looking to start digital marketing without breaking the budget, our Level 1 service offering is everything you need to lay a marketing foundation, including a business website, account setup, analytics and and a primer on ROI-effective strategy.
Marketing isn’t nearly as simple as it used to be. For startups and small business owners, the barrier to entry for return-on-investment effective marketing continues to heighten, often leaving owners confused and frustrated. If you’re wondering “How do I start marketing my business?” or “What digital marketing do I need?” then this page and this offering is intended for you.
At Concinnity Digital, our mission is to make access to critical business operations as simple and easy as possible. The marketing landscape continues to evolve, but who has time to keep up? If you ask our clients, most of them will agree that there aren’t enough hours in the day and this often results in marketing being a last priority, before service fulfillment and before finance operations. This is a dangerous slope that can increases the risk of the business falling into a negative cash flow state and eventually closing. Modern, effective digital marketing mitigates that risk, offering a steady state of budgeted spend that creates a client acquisition pipeline and keeps the business in a healthy place.
So lets talk about what modern marketing strategy for a small business looks like.
So you’ve got your business legally formed, you might have a few clients and you’re looking to grow. So how do you do that? You know you need a business website, probably a facebook page, and you’ve heard that SEO can help. But you’re new to that and you aren’t sure how to judge what to do first. Welcome to strategy!
Strategy is the ability to definitively produce desired results from limited resources.
In marketing, your early-stage goal is to convey your business’ value proposition to prospective customers. How to do this will vary by industry, but in the modern era, we’re seeing a few trends:
Okay, so these are the trends. But how do we get started?
Write down your value proposition and your business’ narrative. Your value proposition is going to be the reason that customers choose you. Maybe you have a better offering? Maybe you have lower prices? Maybe you have a new product? This is extremely important because it will serve as a foundation to your businesses marketing strategy. We recommend asking any current customers for feedback about what they like about your business offering and what they don’t like. Secondly, think about why you started your business and create a narrative around that. Ideally, this will be something more personal or relateable than “I want to make more money”, and may tie into your core values and philosophies.
Your website is your digital business card. You need it.
We recommend choosing a website vendor who will build your website using a web platform called WordPress. WordPress powers about 40% of the internet, it’s easily accessible, there is a large industry supporting it, and is great for SEO. We recommend avoiding squarespace and wix, frankly because they aren’t as flexible and just don’t rank as high.
To get a website up and running, you’ll need 3 things
For your domain, we recommend buying from domains.google.com. DO NOT USE GoDaddy! They can be a nightmare to work and we have had several clients lose domains or sites over their lack of quality service. Domains will cost you between $5 – $60 a year to register, depending on where you buy it. And no, it doesn’t really matter if you use .com or .org or .net or .io.
For hosting, we recommend getting a VPS server. SSDnodes offers great hosting at a fraction of the price of most other VPS vendors, but they will need to configure your ports for you before installing WordPress. We do not recommend using shared hosting (often the cheap hosting you will see from sites like GoDaddy or Bluehost). This type of hosting is slow, goes down frequently, and can cause site issues that impact your SEO. If you are considering shared hosting, we do recommend siteground as a palternative to SSDnodes.
For your website, just go with WordPress. You can buy a theme and configure pages easily, or go a more custom route and use a page builder like Elementor, DIVI, or Beaver Builder. Personally, we recommend Elementor, as it offers the most flexibility with site design, marketing integrations, and site speed. Make sure your site is mobile responsive. Do not put your businesses email address on the site, instead opt of or a web form that sends queries to your inbox.
Google fortunately offers some really great digital marketing products for free. Those are:
You can claim social media profiles for free, upload your business’ logo and brand assets, and fill out contact information. We recommend getting setup on the following:
It includes everything that we listed above. We simply take care of everything you need, letting you focus on your business while we setup your marketing foundation.