For the last two years, Concinnity Digital has worked with Fast Fleet to grow their sales through paid media, website development, dispatch team hiring & fulfillment, and marketing automation.
Through our work, we’ve been able to help this brand exceed 100% YoY sales revenue growth, have generated over 2.3 million in sales while maintaining between 2-4x Return on ad spend.
With Fast Fleet’s commitment to reliable roadside services, we have helped grow multiple segments of their business through direct-to-consumer paid media campaigns and partnership program growth. Using robust marketing automation, we alleviate the burdens of a growing dispatch team that takes over 80 calls per day and create an infrastructure that scales with this fast-paced business.
Our work helps create better outcomes for large fleets and small fleets alike.
A consumer’s buying decision often starts and ends online. They purchase primarily based on a brand’s digital footprint and reputation. Without a reputable online presence, it’s easy to lose prospects.
This was Fast Fleet’s case in 2021. As a solution, Concinnity Digital built a website designed to showcase Fast Fleet’s services and expertise in the vehicle roadside assistance industry. All with the overarching strategy of generating leads and strengthening customer retention.
A website is great for converting leads into customers, but it’s far greater if it can attract leads without spending on ads. And that’s what Concinnity Digital did for Fast Fleet’s website right from its development stages.
Fast Fleet, as of January 25, 2023, has over 681 monthly visits from search engines like Google. The business also appears on Google’s top 10 search results for 105 commercial-grade keywords, such as “truck jump start service” and “roadside trailer tire repair.“
Concinnity Digital fully manages Fast Fleet’s social media marketing across multiple channels. Our team makes sure that the brand is able to connect and engage its audience for awareness and brand loyalty.
Marketing tactics were also implemented in order to build following and increase engagement. To date, Fast Fleet’s Facebook and Instagram pages have gained around 20 visits daily, translating to 3-5 inquiries daily.
Aside from organic drivers, Concinnity Digital leverages Google ads for lead generation, focusing on both quantity and quality of leads.
With PPC as a top-performing channel, we ramped up their google ads for 2022. Concluded the year with a total of $330,000 in ad spend, which has doubled from the previous year. Ad performance yielded impressive results meeting the target number of leads with a 30% conversion rate versus the industry average of only 4.06%.
With the growing market demand, Fast Fleet needed a custom CRM aligned with their unique business model.
Providing the best-in-class roadside or maintenance service means having to dispatch technicians in real time. This entails quick response on breakdown tickets, timely dispatch, and effective work status tracking.
Concinnity developed an advanced custom CRM for Fast Fleet that is not only capable of adding, changing, and sorting customer data but also allows seamless conversations with the prospect via calls and SMS, all in one powerful system!
With high volume of leads, Fast Fleet needed a quick, smart and effective way to respond and win prospective customers.
As a solution, Concinnity custom-built Fast Fleet’s Pipeline Opportunity Automation. An infrastructure that promotes effective pipeline management with the use of workflows, automated messaging and user assignment that’s aligned to their sales process.
Running a successful business goes beyond day-to-day operations. A brand needs to achieve consistent growth, reach new markets and keep up with the needs of its customers.
To achieve this, Concinnity launched the Fleet Partner Program that incentivizes loyalty and builds a community of happy customers.
In just two years, Fast Fleet was able to scale its business and grow its revenue exponentially!