Marketing Audit

Know Where You Stand

A 360-degree evaluation of your marketing performance across all critical areas.

Get Your Audit

The real problem

You can't fix what you can't see clearly.

Most marketing doesn't fail loudly — it bleeds quietly. Budget drains into campaigns nobody is watching, tracking breaks without an alarm, leads fall through gaps between tools, and the dashboard stays green because it's measuring the wrong things. By the time the numbers slip, the cause is buried under months of accumulated guesswork.

We don't hand you a score and walk away. We trace each problem to its root across your accounts, then engineer a ranked action plan — so you know exactly what to fix first, what it's worth, and who needs to do it.

Proof · By the numbers

75+
Brands scaled
$5M+
Ad spend managed
40+
In-house specialists

Our 360-degree evaluation looks across every channel and system in your marketing and turns what it finds into a single prioritized action plan you can start executing the day it lands.

See the results →

What We Deliver

A comprehensive audit that exposes what's working, what's wasting budget, and where your biggest opportunities live.

Website Performance Audit

Page speed, Core Web Vitals, mobile usability, UX analysis, and conversion path evaluation across your entire site.

SEO Analysis

Keyword rankings, backlink profile, technical SEO health, content gaps, and competitive positioning assessment.

PPC Account Review

Campaign structure, keyword efficiency, ad copy performance, wasted spend identification, and ROAS optimization review.

CRM & Automation Assessment

CRM utilization, automation effectiveness, lead flow analysis, and integration health across your marketing stack.

Content Effectiveness Review

Content performance analysis, engagement metrics, conversion rates, and content-to-revenue attribution.

Analytics Infrastructure Review

Tracking accuracy, tag implementation, data integrity, and reporting infrastructure evaluated for gaps and redundancies.

Our Approach

A thorough evaluation process that delivers a clear, prioritized action plan.

  1. 01

    Data Collection

  2. 02

    Analysis & Scoring

  3. 03

    Roadmap Delivery

Step 01 / 03

Data Collection

Gain access to your platforms, pull performance data, and review your marketing stack end to end.

What You'll Receive

Comprehensive deliverables designed to drive immediate and long-term improvements.

Comprehensive Audit Report

Detailed 50+ page analysis of every aspect of your marketing performance with data-driven findings.

  • Executive summary
  • Channel-by-channel breakdown
  • Technical findings
  • Competitive benchmarking

Prioritized Action Plan

Strategic roadmap with clear prioritization based on impact vs. effort to guide your optimization efforts.

  • Quick wins (0-30 days)
  • Medium-term improvements (1-3 months)
  • Long-term strategic changes
  • Resource requirements

Implementation Guidelines

Step-by-step technical documentation for your team or agency to execute the recommended changes.

  • Technical specifications
  • Configuration guides
  • Best practice templates
  • QA checklists

Performance Benchmarks

Industry comparisons and KPI benchmarks to contextualize your performance and set realistic goals.

  • Industry averages
  • Competitor analysis
  • Historical trends
  • Goal recommendations

When You Need a Performance Audit

Common scenarios where an audit delivers maximum value.

Performance Plateaus

Your campaigns have flatlined and you're not sure what to optimize next.

New Leadership

You've inherited marketing operations and need to understand what's working and what's not.

Budget Increases

You're about to scale spend and want to ensure your foundation is solid first.

Agency Changes

You're switching agencies or bringing work in-house and need an objective assessment.

Data Discrepancies

Numbers don't match across platforms and you need to identify the source of truth.

Compliance Concerns

You need to ensure your marketing practices align with privacy regulations and industry standards.

What you usually get vs. what we ship

Most 'audits' end at a score. Ours start there.

A typical agency or freelancer

  • A slide deck of generic best practices that could apply to anyone
  • A score out of a hundred with no path to actually improving it
  • Surface-level checks from a single tool, exported and lightly reworded
  • Findings with no sense of what to fix first or what it will cost you
  • A junior analyst running a template the senior people never see
  • A report that conveniently recommends the services they want to sell you

Concinnity

  • A hands-on review of your actual accounts, not a checklist from the outside
  • Every finding tied to the money it is winning, losing, or leaving on the table
  • A ranked action plan sequenced by impact and effort, not by alphabet
  • The same in-house specialists who run the work doing the evaluating
  • Honest findings even when the answer is that your current setup is fine
  • You keep the full report and the access. No strings, vendor-neutral, yours to act on

Audit questions, answered

What exactly do you look at in a marketing audit?
We evaluate the full picture: website performance and conversion paths, SEO health, paid media accounts, your CRM and automation, content effectiveness, and the analytics infrastructure underneath it all. The point is not to grade one channel in isolation but to see how every part of your marketing works together and where the system is leaking.
How is this different from the free audit an agency offers to win my business?
A free audit is a sales tool. It is built to surface just enough to make you nervous and hand the work to the agency running it. Ours is a paid deliverable you own outright, with no obligation to hire us for anything that follows. We tell you what is actually wrong, including the parts that are working fine, because we are not auditing toward a pitch.
Do I have to hire you to fix what the audit finds?
No. The action plan is written so your own team, your current agency, or anyone you choose can execute it. Every recommendation includes enough technical detail to be picked up and run. If you do want us to implement, we are happy to, but the audit stands entirely on its own.
Will I need to give you access to my accounts and data?
Yes, read access to your platforms is how we move past guesswork and into your real numbers. You grant that access, you control it, and you revoke it whenever you like. We never take ownership of your accounts or your data, and everything we find leaves with you.
How long does an audit take?
It depends on how many channels are active and how clean your data is, but most audits run a couple of weeks from the moment we have access. We would rather take the time to trace problems to their root than rush a shallow report. You will know the timeline up front before we begin.
Who actually does the work?
The same in-house specialists who run campaigns, build CRMs, and write code every day. An audit is only as sharp as the people reading the data, so we do not hand it to a junior analyst with a template. The person evaluating your paid media has managed paid media; the person reviewing your tracking has built tracking.
How do you decide what we should fix first?
We rank every finding by the impact it carries against the effort it takes, then sequence them into quick wins, medium-term improvements, and longer structural changes. You get a clear order of operations instead of a flat list, so you can start the morning the report lands and know the first move is the one that matters most.
Will the audit connect findings back to revenue, or just give me a score?
A score with no dollars attached is a vanity metric, and we do not trade in those. Wherever the data allows, we frame each issue in terms of what it is costing you or what it could earn: budget being wasted, demand going uncaptured, deals never attributed. The goal is a plan you can defend to whoever holds the budget.

Ready to Know Where You Stand?

Get a clear, unbiased picture of your marketing performance with a comprehensive audit and actionable roadmap.

Request Your Marketing Audit