Websites need to look good, be technically sound (for SEO), and provide a valuable user experience. Menus should be easy to navigate, content should be easy to read, the page should load in under 2 seconds, and the site should look clean. When websites meet these criteria, they generally see better results from their marketing efforts.
A list of technical items to look for include:
Many design agencies in the digital marketing industry are good at 2 out of the 3,
Powers ~ 40% of the internet. A great content management system that is cost effective, customize able, and relatively modern. Great for SEO, wordpress websites are one of the most accessible, and best CMS’s to use at an affordable rate.
A powerful new website builder. Plenty of features, customizeable, affordable but not cheap.
A great choice for the DIY business owner, these solutions are affordable, easy to design via themes and templates, and are good-enough out of the box for SEO.
WordPress websites can be relatively inexpensive, up to quite expensive. This will largely depend on the size of the website (in pages) and the amount of customization work that requires being done. Lower cost options will generally use pre-coded themes and or page builders. Higher cost options will often include custom code, more customization, more features, or greater emphasis on design.
Many agencies or website design firms will be good at 2 out of 3 of
Try to find an agency and verify that they are proficient at all 3 so that you can maximize the value and business you generate from your website.
We provide a quality product on a fast timeline at an affordable rate. Catered to small business, we wanted to provide value up front so that you can get the most bang for your buck when investing in a new business website.
The purpose of any modern business website is to provide a way to generate more business. This can include capturing web leads, providing educational seminars or blog content, tracking and retargeting traffic, selling items, services, or courses, and providing a rewarding user experience.
But how do you get traffic? Let’s look at two modern methods of marketing:
The process of growing your website’s search rankings, SEO takes time and effort but can be very fruitful when properly executed.
Paying for ads in Google or on Social Media is an easy way to test your offerings, acquire traffic and generate leads.