Understanding branding and graphics
Business branding is identifiable creative traits when representing that brand through any visual or tangible medium. When applying to visual channels, great graphic design and great branding are a key part to adopting greater brand awareness, and ultimately, market competition.
Great branding is hard to forget, and creates a cohesive experience across any marketing channel or medium. From font faces, color palettes, font pairings, element styling, logo variations, and creative assets, a great brand make a great business.
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